Web-To-Print Articles Archive 12.10.2009

How to sell Web-To-Print Solutions

Sure the technology is slick. Sure my operation is streamlined. Yes, I’ve probably already saved hundreds of man hours in customer service. But now, how do I ’sell’ the web to print technology to my customers?

This is a very common issue facing many PSP’s and MSP’s. They’ve invested in the technology and understand how it will help them internally, but now they have to ’sell it’ into their clients. Hopefully, many PSP’s have already gotten buy in from their clients, but if not, a marketing strategy is needed for the solution. A marketing strategy you ask? Yes. A marketing strategy for your own salesman to not only sell your products and services but also sell the additional value that your new web-to-print technology brings. Especially in a B2C endeavor and focus, a simple, but effective tactic is to allow your potential visitors and customers play with the solution itself, in a ’sandbox’ so to speak. Meaning, open up some screens and templates and allow your visitors to create and even generate (a low res, of course) PDF or image. The interactivity alone, will help them to engage your organization. Using a simple tactic like this with a focus on capturing an email address perhaps will help you build your visitor community and start to show a ROI on the front-end of your endeavor.

This is just a simple example of a web-marketing tactic utilizing web-to-print technology for selling the solution into your potential visitors.

I’ll provide another tactic for use on the B2B side next time. Comments?