Web-To-Print Articles Archive 10.16.2009

The Future of Web-To-Print

As the evolution of marketing and advertising continues, it is becoming harder and harder to effectively reach a target audience with a message the prompts an action. Enter stage left, “Cross Media”.Cross media marketing, or also know as multi-channel marketing refers to the collective activities and multiple uses of different media to reach a target audience. As it relates to print and marketing providers, cross-media technology is the combination of creating and sending direct mail, with landing pages and emails all centered around a central campaign.Why is cross-media important to print and marketing providers? With technology advancing quickly and prospective customers requesting tools for self-service, print providers are learning that they are not only providers or materials and graphic design, but also a potential provider of direct mail and marketing solutions, essentially becoming the “one-stop-shop” for their customers.Not only does this open up new revenue streams, but helps to re-inforce the customer loyalties.