Lost in the Web-To-Print Sea?
Web-to-print technology is complicated in that it touches many points of an organization.
Trying to sift through the clutter and noise can be difficult. The purpose of this
website and endeavor is to open the lines of communication and help decipher the
different options that are availalbe to print and marketing providers.
We hope you find the resources, postings and connections helpful in the upcoming
months. Please do not hesitate to engage
our experts who can help to craft a suggested solution.
Why is Web-to-Print Important?
Based on InfoTrends’ 2008 E-Enablement- The Future of Graphic Communications study,
66% of print service providers surveyed claimed they are currently using a Web-enabled
print procurement solution with another third claiming to invest in that type of
solution within the next 24 months.
-Ultimate Guide to Web-to-Print Solutions October 2009
InfoTrends estimates that over $13 billion (11%) of the U.S. primary
print industry’s shipment value was fully e-enabled (excluding
e-mail and FTP) in 2008. We predict the value will grow to over $30 billion by 2011,
representing about 25% of print shipments.
-Ultimate Guide to Web-to-Print Solutions October 2009
Not sure where to begin? Let us help!
Finding the right mix of technology and for a web-to-print solution can be daunting.
Taking the time to consider these topics that can go a long way in helping you identify
the business issues and then take the appropriate steps to solving them.
- Deciphering the differences in web-to-print - what modules would I need?
- What kind of staff and resources do I have to put towards this?
- What are my competitors doing with web-to-print?
Web-To-Print a Quickstart
Believe it or not Web-To-Print (W2P) is still in its infancy!
As many print service providers are adapting to the changing climate of print procurement,
firms still have the opportunity to embrace web-to-print technology as part of their
daily operations to help streamline their day-to-day activities as well as open
new offerings for their customers. The question becomes "How".
With many software providers and even printers themselves building and offering
technology, the noise in the marketplace is deafening. Many firms fall into the
"research" process which can take months, if not years, while time slips by and
those that have taken the leap are starting to pick up traction and new customers.
The purpose of this website and community is to provide insight, guidance and examples
of how print and marketing providers can embrace web-to-print and have it be a "value-add"
for their organization.
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